Description
Better products do not always win; the businesses that are easier to find, easier to remember and better at keeping customers do. This practical ebook gives Indian MSME owners seven growth strategies, with questions and a 30-day plan, to beat competitors without a large marketing budget.
What you will learn
- Strategy 1: Focus on Your Reach: Most found beats the best: make your product easy to find and easy to buy.
- Strategy 2: Focus on Recall Value: Best known beats the best: be the name people think of first.
- Strategy 3: Focus on the Right Lead: Aim at buyers who have both money and a need for what you sell.
- Strategy 4: Focus on Customer Results: Customers do not buy your product. They buy the outcome it gives them.
- Strategy 5: Focus on Repurchases: Build repeat revenue into what you sell.
- Strategy 6: Focus on Referrals: Let happy customers bring you the next ones.
- Strategy 7: Focus on Re-marketing: Sell something relevant to the customers who already trust you.
- Putting It Together: Your 30-Day Plan: Score yourself, pick a focus and act.
Who this ebook is for
Owners and managers of small and mid-size Indian businesses who want to grow against stronger or better-known competitors without a large marketing budget.
Ebook details
- Format: PDF (instant download after purchase)
- Length: 20 pages
- Edition: 1.0
- Publisher: Khatavahi BI Solutions LLP
Frequently asked questions
Who is this ebook for?
Owners and managers of small and mid-size businesses who want to grow against bigger or better-known competitors without a large marketing budget.
Do I need a marketing background?
No. Each strategy is explained in plain language with practical steps, tables and questions you can answer in writing.
Is it only for manufacturers?
No. The examples lean towards Indian MSMEs, but the seven strategies apply to products and services in any industry.
What will I be able to do after reading it?
Score your business on each strategy, pick the weakest two, and follow the 30-day plan in the final chapter.
How do I receive the ebook?
You get an instant PDF download after purchase.
What format is this ebook?
PDF, delivered instantly after purchase. Read it on any phone, tablet or computer.
How do I download it?
A download link appears on your order confirmation page and in your order email. Each link can be used up to 5 times within 7 days.
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